The Inside Scoop

A recent article in Reve News gives a great inside scoop on some of the thoughts about recent events here at, including the “amazon law” and the Publisher’s Choice Award win.

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, attributes its growth and success to carrying on this tradition with its’ online customers. Recently won the 2008 Publisher’s Choice Award at the LinkShare Golden Link Awards. I sat down with Paresh Vadavia, Affiliate Program Manager at, to discuss the key to the success of their affiliate program.

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