Find Ice on Facebook

We love exploring new technologies. A recent article talks about one of our latest adventures in the Web 2.0 space:

ICE.com is changing the landscape of marketing, yet again, by utilizing Web 2.0 technologies to enhance their presence in social networking. This is ICE.com’s third foray into social networking following the success of YouTube videos with Mr. Cupid and the Sparkle Like the Stars blog. ICE has teamed up with two highly inventive brands – Qoof and iBeg, the Facebook application, to promote a giveaway for a stunning diamond engagement ring. “In seeing our previous success within Web 2.0 technology, it is a natural fit for us to utilize Facebook in our future marketing initiatives.” Says, Pinny Gniwisch, VP Marketing at ICE.com.

Read the full article here.

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