We love exploring new technologies. A recent article talks about one of our latest adventures in the Web 2.0 space:
ICE.com is changing the landscape of marketing, yet again, by utilizing Web 2.0 technologies to enhance their presence in social networking. This is ICE.comÃ¢â‚¬â„¢s third foray into social networking following the success of YouTube videos with Mr. Cupid and the Sparkle Like the Stars blog. ICE has teamed up with two highly inventive brands Ã¢â‚¬â€œ Qoof and iBeg, the Facebook application, to promote a giveaway for a stunning diamond engagement ring. Ã¢â‚¬Å“In seeing our previous success within Web 2.0 technology, it is a natural fit for us to utilize Facebook in our future marketing initiatives.Ã¢â‚¬Â Says, Pinny Gniwisch, VP Marketing at ICE.com.