Our celebrity jewelry blog Sparkle Like the Stars got a a nice mention in a recent article about embracing blogging:
The blog’s theme should be consistent with the company’s product or service lines, but tangential enough so the blog isn’t solely about things the company sells. A blog that only exists to link to its e-commerce site won’t get far in the blogosphere. Jewelry retailer ice.com came up with a gossip-rag angle with its Sparkle Like the Stars blog. The blog has a trendy, fashionista gossip columnist writing style, talking about what jewelry celebrities are wearing and how to replicate the look.
The article, entitled “Five Getting-Started Blog Questions” acts as a great resource for anyone trying to start a blog to help promote their website.