keeps fighting fraud is proud to be a leader in online sales techniques and safety. We recently got featured in another article about fraud.

When was founded in 1999, 15 percent of its sales were charged back. The jeweler now uses a variety of fraud-reduction tools, including software that detects the physical location of the computer from which a product is ordered. Although chargebacks now constitute less than a quarter of 1 percent of sales, the company still fights every one.

“We do get some chargebacks,” said Shmuel Gniwisch,‘s chief executive. “There are some people who have outsmarted the system, but it‘s an education, and they taught us how to get some other loopholes plugged. They have a lot of time to do this, and they are going to sit there and try to outsmart you.”

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