In an article about how search plays a crucial role in direct sales, imedia mentions the ice.com blogs;
Online advertising and marketing formats, techniques, strategies and tactics beyond the more typical elements of an online direct sales program create opportunities for growth. Such growth means driving more incremental sales, generating more profits and ultimately gaining more from a direct-marketing sales campaign.
Ice.com, for example, took the plunge into more emerging platforms such as blogs. Initially launched as a customer service vehicle, Ice.comÃ¢â‚¬â„¢s blogs had an unexpected benefit that increased their search engine rankings.
read the whole article here.