Keeps Passing the Savings Back to Our Customers


As the largest online retailer of fine and fashion jewelry, has an amazing selection of high quality products at affordable prices.  We recently renegotiated lower wholesale costs on many of our most popular jewelry collections.  Some companies might keep that additional savings for themselves, but that’s not how we like to do things at Ice.  So what did we do?  We decided to refund the difference to customers who had recently purchased those pieces.  Sounds like a crazy thing to do, right?  We’ll let our CEO, Brandon Proctor, explain:

Q: Why did decide to issue small refunds to past customers after you renegotiated lower prices on some of your collections?

A: To be honest, we were incredibly excited that our jewelry manufacturers recognized the value of our partnerships and offered us reduced prices on specific collections.  Without strong relationships with our great partners, none of this would be possible.  After we secured the lowered wholesale prices, we realized that we had made some extra profit on a few hundred of our most recent orders.  Right away, we knew the only thing to do was to pass that extra profit back to our customers in the form of a refund.

Q: Why?

A: Look, it would have been very easy to just keep the extra margin, but at Ice we know that our customers are the reason we are successful.  We’ve spent years becoming the most trustworthy and transparent online jewelry retailer, so when something good happens at Ice, we want to share that with our customers.

Q: How many refunds did you send out?

A: Several hundred orders were eligible.  I think it’s close to 500 orders total.

Q: How much money are you refunding?

A: I’m not allowed to say, because that is confidential info related to customer transactions.  But, the important thing is that our customers know that we are looking out for them.  Everything we do at Ice begins with one question; “How do we surprise and delight our customers?”  Whether it’s monitoring the quality of our products via our “Ice Certified” program, building a smooth and simple online shopping experience, or offering free shipping and hassle free returns, it all comes down to doing things that our customers will love and value.  After all, jewelry is a personal and important purchase for every customer and our business needs to reflect that.

Q: Can we expect more refunds in the future?

A: We’ll see.  I don’t know if there are any new negotiations at the moment, but if the opportunity presents itself, we definitely will.

2016 Red Carpet Jewelry Looks (For Less!)

So far in 2016, the Red Carpet has been rolling out and celebrities have been making fashion statements left and right. From the Met Gala to Cannes Film Festival to the Billboard Music Awards we have been seeing to many looks we just adore! Although many of us don’t have Red Carpet events to wear these looks to, we can still sport the jewelry looks on a casual day or for an evening out!

Here are a few of our favorite jewelry pieces from the Red Carpet events earlier this year along with similar pieces you can find at!

Happy shopping!

Blake Lively at the Cannes Film Festival STYLE #: DEL-40022642
Blake Lively at the Cannes Film Festival
STYLE #: DEL-40022642


Sienna Miller at the Cannes Film Festival STYLE #: FZC-SEDG028CEMGP
Sienna Miller at the Cannes Film Festival


Julianne Moore at the Cannes Film Festival STYLE #: PEO-E18430
Julianne Moore at the Cannes Film Festival
STYLE #: PEO-E18430


Lea Seydoux at the Met Gala STYLE #: HET-ER0542W
Lea Seydoux at the Met Gala


Amal Clooney at the Cannes Film Festival STYLE #: DRK-2518
Amal Clooney at the Cannes Film Festival
STYLE #: DRK-2518


Zendaya at the Billboard Music Awards STYLE #: KOB-1760PKRR
Zendaya at the Billboard Music Awards


Jessica Chastain at the Cannes Film Festival STYLE #: CME-MS214AS
Jessica Chastain at the Cannes Film Festival


And another one of Blake Lively because we just love her Red Carpet looks!

Black Lively at the Cannes Film Festival STYLE #: PEO-SE8398
Black Lively at the Cannes Film Festival


Lupita Nyongo at the Met Gala STYLE #: DZR-SBE41506
Lupita Nyongo at the Met Gala


Naomi Watts at the Cannes Film Festival STYLE #: OCJ-OJNC7139
Naomi Watts at the Cannes Film Festival


Julia Roberts at the Cannes Film Festival STYLE #: PEO-P8746
Julia Roberts at the Cannes Film Festival
STYLE #: PEO-P8746


Sarah Jessica Parker at the Met Gala STYLE #: RCJ-D46068472
Sarah Jessica Parker at the Met Gala
STYLE #: RCJ-D46068472


Kendall Jenner at the Cannes Film Festival STYLE #: IAD-S08162E
Kendall Jenner at the Cannes Film Festival
STYLE #: IAD-S08162E


Spread Love to All the Moms. Check Out Our Mother’s Day Gift Guide!

I can’t believe Mother’s Day is less than three weeks away!

We have put together a great Mother’s Day Gift Guide to help you pick the perfect gift.  Are you a father? Get lots of ideas for gifts for the mother of your children.  If not, check out the great ideas for your mom OR other mom’s you know that may need a little extra love and recognition. You can find birthstone gifts, sentimental gifts, gifts for every budget, and more!

Personally, I’m pretty excited about the ‘motion‘ jewelry we have!  I think they are a safe bet for any mom!

I know this can be a difficult time for some people, like myself, who don’t have a mother… for whatever reason.  I’m hoping that, no matter what, we can all focus on the mothers we know and spread the love!  Do you know a single mom who might not be recognized?  A steadfast stepmom?  A favorite aunt who will argue that her fur babies ARE her children? A grandmother who is raising her grandchildren? Make sure they are all honored and remembered.

Being a mom is a never ending, all-encompassing, ever so rewarding experience.  Spread love (and jewelry) this Mother’s Day!

My top gift picks:
For Any Mom: Brilliance In Motion Sapphire Teardrop Pendant Necklace

sd15p94sa-main (1)


For the Mother of your Children: 14K Gold Diamond Infinity Bracelet



The ‘Natural/Earthy’ Mom: Bronze Disc ‘Elements’ Pendant Necklace



On a Budget: Mother’s Special Love Bangle (Great for all the single moms you know!)


Be Beautiful ~ Tara

Stackable Staples

No matter your style, there is a stackable, layered look that’s right for you!  Here are some tips to help you find the look that is right for you.

Layering Necklaces:

Graduated: Start with a shorter chain with a small stone or delicate design.  Follow that with something slightly longer and simple, and finish it off with a long necklace (at least 20″) with a weighted piece.

Sophisticated: Go the minimalist route and layer your necklaces without pendants.  Use plain chains or a gold bar necklace for added elegance.  A classy spin on the trend, this look is perfect for business or everyday wear.

Pre-Layered. To make things easier on you, there are necklaces that are already layered!

Look 1: (get it- Short necklace, medium necklace, long necklace)graduated

Look 2: (get it- Short necklace, medium necklace, long necklace)

Looks 3 and 4: (get it- necklace 1, necklace 2)


Arm Party!

Bangles: Use as few or as many as your heart desires!  Try stacking identical bangles for an exceptional, understated look.

Go Wild: Get noticed with that arm candy!  Line up the chunky pieces from wrist to elbow!  Try a few bright colored gemstone bracelets or black leather strappy pieces.

Femme-Fabulous: Pair a wristwatch with tasteful hinged bracelets, cuffs, and bangles to showcase your upscale taste and undeniable style.

Look 1: (get it- piece 1, piece 2, piece 3, piece 4, piece 5)

Look 2: (get it-: piece 1, piece 2, piece 3, piece 4)


Look 3: (get it- piece 1, piece 2, piece 3, piece 4)


Look 4: (get it- piece 1, piece 2, piece 3)



Finger Fun!

Controlled Beauty: Stack several identical, dainty rings for a sophisticated, yet trendy look.  Add a similar ring with a pearl or diamond for that added glam you love!  A good rule of thumb (haha): leave a bare finger next to the stacked one for balance.
Bohemian: Match earthy tones, more natural designs and embellishments.  Use midi and chunky rings with abandon!  When you think you’re done, add two more!
Mix and Match:  Play with different textures and metals. Pair old and new pieces. And, if you have a chunky piece or two, go for it!

Look 1: (get it- ring 1, ring 2, ring 3, ring 4)


Look 2: (get it- ring 1, ring 2, ring 3, ring 4, ring 5)


Look 3: (get it- ring 1, ring 2, ring 3)


Look 4: (get it- ring 1, ring 2, ring 3)



I hope that these tips will help spur your creative side.  Remember that no matter what, the important thing is that you love YOUR look!  Just because you see it in a magazine or it looks great on someone else, doesn’t mean it’s a good fit for you.  Play around, mix and match, move things around until you adore the look!  When you feel good, you smile more, you’re more productive and who doesn’t love feeling good?

Tell us if any of these worked for you, or if you have some ideas to add!  We can never have too many options!

Be Beautiful ~ Tara

Breast Cancer Awareness

Breast cancer is the second leading cause of death among women.  One in eight women will be diagnosed in their lifetime.

Yes, that’s a strong statement.  And a true one.
We are glad to be able to join others this October to raise awareness and funds to help fight this horrible disease and educate women (and men) on early detection.

It’s unfortunately safe to say most of us know someone whose life has been affected by breast cancer.  Please visit The National Breast Cancer Foundation website and learn all about the disease, how to administer self exams, how you can help and much more.

We have some beautiful, limited edition pieces of jewelry we just added to our website.  Check them out here.  Not only do they make beautiful gifts for yourself or others affected, 8% of the sale price will be donated to The National Breast Cancer Foundation to help educate others and fight this disease.


Join us.  Be a catalyst for hope.

Be Beautiful ~ Tara

The Many Moissanite Options!

We are excited to announce we are now carrying pink and yellow Moissanite jewelry!  But we also wanted to share about a few of the different styles we have available.

First…what is Moissanite?  Here is a little blurb, straight from it’s creator!
Classic Moissanite™ is the world’s most brilliant gem®. Inspired by the beauty and fire of natural moissanite, discovered over a century ago in an ancient meteorite by Dr. Henri Moissan, Charles & Colvard® patented an ethical process for growing gem-quality Moissanite. More brilliant than a diamond at a fraction of the cost, more durable than a sapphire, ruby, or emerald, nothing compares to or outshines Charles & Colvard Created Moissanite®.

Now, the fun stuff!  Let’s look at jewelry!

As I mentioned, we are now carrying colored Moissanite.  Below is the pink and it’s gorgeous! It’s a cushion cut stone with a halo of white Moissanite stones!

Pink Moissanite Ring

These are yellow gold Moissanite earrings.  I love the bezel set studs, very classy and fun!

Yellow Gold Stud Moissanite Earrings

Last but not least, the solitaire pendant!  This is a 1 carat white gold and Moissanite pendant necklace that would look fabulous on anyone!

Solitaire Moissanite Pendant Necklace


I tell people all the time, that the pictures do not do Moissanite justice.  I know with a lot of things you can buy online, the picture often looks better.  Not so with Moissanite.  The true beauty somehow can’t be captured in an image.

Check out our entire Moissanite collection!  Do you have a favorite?

Be Beautiful ~ Tara

Changing the Jewelry Industry!

The jewelry industry is dominated (almost monopolized) by huge corporations making tremendous profits. Did you know Signet Jewelers (the company that owns Zales, Kay, and Jared jewelry stores) made $788M in profit over the last 12 months?!

Now, we believe in some profit and providing AMERICAN jobs (we have offices in Austin, TX and Salt Lake City, UT) to help stimulate the economy, but we know this can be done while focusing more on creating a better experience for the customer. This is why we are working to change this industry by enabling our customers to buy directly from designers and manufacturers supplying these companies.

Thank you for your past, present, and future support as we work to build this business.

The Team

Sophisticated Sapphire Styles

September has arrived! This means cooler temperatures, pumpkin spiced everything and sapphires! The September birthstone is the perfect fall accessory and finishing touch to any outfit, regardless of your birthdate. Your trusty stylists put together some go-to fall outfits to perfectly accentuate your sapphire pieces. Which one is your favorite?

Click for links: DressBlazerShoesHandbagBracelet ,Earrings

Work Flow! Your work day can be made brighter with our work flow outfit. Pair a classic printed sheath dress, with a polished white blazer and use your sapphires as a pop of color! The mustard handbag provides the perfect contrast to the cobalt gemstones for a final accent to your look. With this sharp ensemble, you can go from conference room to cocktails without a hitch!

Click for links: Jeans ,  Top,  ShoesHandbagBracelet , Necklace  

Girls Night! Whether you are going dancing with the ladies or to see the latest blockbuster, we all know comfort is EVERYTHING! That doesn’t mean your outfit has to be boring, though! Your blouse and jeans combo can be accessorized perfectly with our sterling silver sapphire bracelet and white gold and sapphire pendant necklace. These cobalt square heels are the perfect way to balance style and comfort while you’re out shaking what your mama gave ya!

Click for links: DressStrappy Sandal , HandbagRingNecklace

Date Night! Stun your date by showing off your gorgeous gems, and stems, with our go-to date night look! Mixing oxblood and blue is what’s trending for fall, and the perfect way to reinvent your little black dress, or in this case, your little black & white dress!

Click for links: Dress,  Shoes,  Clutch,  RingBracelet

Birthday Blues! Since this is your birthday month you’ve got to make your birthday look a good one! I personally love mixing and matching prints like floral and leopard for a fun and modern statement. Our sapphire and diamond bracelet would make the perfect finishing touch. And let’s be honest, there’s no better accessory to a great birthday like a little champagne!

Whether you are a September baby or not, I think we can all agree these sapphires are fabulous! I wouldn’t mind adding a few of these to my jewelry collection. Just sayin’!



August Birthstone…Peridot – Five FUN Facts!

Hello and Happy Birthday, August Babies!
Welcome to the Wonderful World of Peridot!

Peridot Party SM


Here are five FUN facts about the gemstone, Peridot.

1. Volcano? Peridot is found with the rocks created by volcanoes.  In Hawaii, Pele, the Goddess of Volcanoes, is known to have peridot tears!
2. Desert, too!  A large amount of peridot is mined in Arizona!  There is even a city named after the gemstone!
3. That’s Ancient!  Peridot is so old, it was found to be in Egyptian jewelry in 1500 B.C.  The Egyptians called it the ‘Gem of the Sun’!
4. Napoleon and Josephine! Not only is peridot Napoleon’s birthstone, it’s said that he gave the stone to Josephine to show his undying love for her!
5. You have what? has a great selection of Peridot jewelry for every budget!

Be sure to follow us on Twitter and Facebook. We have some great peridot gifts and sales to share with you and you don’t want to miss any of it!

Be Beautiful ~ Tara

Which Bridal Look Are You?

It’s upon us! That exciting time of year when it seems everyone is getting married or engaged, Wedding Season! As a bride, you have so many decisions to make about your big day! Jewelry and accessories are extremely important to complete the bridal look you want to achieve. We have put together a few bridal themes to consider as you design your look!

Find the ring here and the earrings Dress: Phase Eight  Shoes: Christian Louboutin

The Classic Bride : is one who channels Marilyn Monroe and Audrey Hepburn in her fashions. One who loves tradition, embodies elegance, and is unaffected by trends.

Find the earrings here and the ring too Dress: Phase Eight , Shoes: Sergio Rossi

The Romantic Rose Gold Bride: Do you dream in pink? Are you a hopeless romantic? This might be you! There is something modern, yet nostalgic about a rose gold jewelry and we love it!

Find the necklace here, ring and earrings Dress: Alexander McQueen, Shoes: Jimmy Choo

The Non Traditional Bride : is the girl who wants to be whisked away to Las Vegas , by her special someone on a minute’s notice! She isn’t concerned with traditions or a large reception. No way! She is spontaneous, throws her favorite frock on, and runs to the chapel!

Find the bracelet and ring here Dress: Dresstell’s

The Boho Bride: Do you dream of having your first wedded kiss on a sandy beach…with the crashing of waves replacing ‘Here Comes The Bride’? Or perhaps you want to get married near a river with your close friends and family under brightly lit trees. This is probably you! The gal who will wear her hair down and natural, perhaps reciting her own vows, barefoot of course!

On your wedding day it’s not only about the engagement ring!  Your whole look needs to be taken into account! Why not make your one-stop-shop for all your bridal jewelry? We would love to help you find the perfect pieces for you, however unique or traditional, for your perfect day!