The Magnetic Power of Love

September 8, 2011 | Post by

One of the latest collections at Ice is by designer Petra Azar who has created a line of beautifully crafted magnetic jewelry. You know how frustrating it could be to put on a necklace by yourself so this line of necklaces is the perfect solution.

I had the pleasure to chat with Petra Azar about her collection. Here’s what she had to say:

What makes your jewelry so unique?
This would definitely be my magnetic power clasp, which is totally different not only from a technical standpoint, but from a symbolic angle, as well.  The jewelry I design is practical in form, however it is the act of two halves coming together as one that is so compelling.

How did you come up with the idea to make magnetic clasps?
I wanted to be able to communicate the way two souls are drawn together inexplicably.  As a sculptor, my aim is to create art that expresses emotion in form and in function, and magnets are the perfect vehicle for this.

Can you tell us about the No Greater Love pieces (pictured right) and what it means to you?
The No Greater Love Collection has given me a way to share the bond that mothers and children share in such a prolific way.  As a mother and as a daughter, I understand the power of this relationship, and the reaction to this collection has been absolutely awe-inspiring.  Men, women, and children from all walks of life identify with this collection as it embodies the love that all of us experience as children and as parents.

Each piece of jewelry is engraved with a poetic message. Tell me about these engravings.
The meaning behind the engravings is two-fold.  First, as an artist, I am accustomed to signing every piece of art that I create, and my jewelry is no different.  Second, I hope to share with the wearer my intentions behind every piece.  An example would be from the United World and Minis collections: the We are One inscription speaks of my desire to unite people across the world in peace and love.  That inscription allows me to share my dream of unity with whoever wears a piece from these collections.

One of my favorite pieces from the collection is this black & white circle necklace. What was the inspiration behind this piece?
I wanted to express my dream of a truly united world, one in which old and young, rich and poor could come together and love one another.  The two halves are so different: one side is plain black, the other is luxurious and glamorous, yet when they come together, the result is a wonderfully balanced pendant.  My inspiration behind this piece, and behind my magnetic concept, was to demonstrate how love, an unseen, unspoken force, could unite the world, hence the We Are One inscription. 

I love the fact that many of your pieces have a double chain that allows you to wear your necklace long or short. Great idea! Was it important for you to create multi-functional pieces?
Yes!  I have found that so many women, myself included, are limited by the jewelry that is out there today.  With my jewelry, there is no “right” way to wear it, only the way that makes you feel the most glamorous, the most put-together.  I encourage women to make my jewelry their own – wear it long or short, mix pieces from different collections, whatever your style might be.

What can we expect from you next? Looking forward to seeing more from the Petra Azar Collection.
With my newest collections, Evolution and Circle of Love, I took my inspiration from being a mother and a business-owner who needs to change her wardrobe constantly to fit any situation.  These collections feature convertible pendants that can be changed to suit any situation.  Not only practical, this concept gives women the opportunity to collect convertible elements that will remind them of a special time and place – weddings, the birth of a child, anniversaries, birthdays, each piece holds a beautiful memory.

View the entire Petra Azar Collection

P.S Wanna win a gorgeous piece of jewelry from Petra Azar? Click here for details!

 

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2 Responses

  1. IndiviJewels says:

    Fantastic blog, Great interview and great jewelry.

  2. [...] Time! Want to win the Black & White Petra Azar necklace? Yesterday we featured an interview with jewelry designer Petra Azar and discussed her collection of unique magnetic [...]

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