We just can’t get enough – the sparkle, the shine, the glamour, what can we tell you? We’re hooked on Diamonds.

So much so, that we’ve recently purchased the domain name diamond.com as well as all their stock. Why, you ask? Well, becuase we care.

This domain purchase “is another step in providing jewelry customers with the very best online shopping experience,” said Pinny Gniwisch, ice.com’s executive vice president of marketing.

“Jewelry makes people feel special. We are in this business because we believe that both men and women deserve to have many purchasing options, whether buying for an important event or for feeling great about their style. We will continue to generate new and innovative ideas in order to better serve our customers.”

Read more about it here.