Ice Blog

When you’re watching this Sunday’s Oscar Awards, 10 points goes to any one who can spot a piece of Ice.com Jewelry!

Diamond.com and ICE.com announced that their jewelry will definitely be showcased during the festivities. The websites have invited stars and other celebrities to a special pre-Oscar event where the participants will receive complementary jewelry that they can wear to various sparkling pre-event and post-event Oscar parties

Read full article here.

The Montreal Gazette, our home town paper, recently published a profile of Ice.com and all the ways we’ve tried to connect to and understand our customers.

Not only is it the peak of one of the company’s most profitable periods, its jewellery will be featured on today’s Dr. Phil show, a TV placement that will bring ice.com into millions of homes.

But more importantly to Shmuel and Pinny Gniwisch, two of four brothers at the helm of the family controlled firm, this special day helps them woo Nancy, perchance to win her heart. Or enjoy her undivided patronage.

Although the Gniwisch brothers claim to know Nancy intimately, their relationship is not romantic. The men are non-practising ordained Hasidic rabbis, happily married with 10 children between them.

And Nancy is a fictional construct, the persona of a prime target customer.

In marketing terms, a persona is “your customer designed in such a way that you not only get their demographic information, you get their psycho, graphic and emotional triggers,” said Pinny Gniwisch, who gives seminars on e-commerce marketing.

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Mr. Cupid continues to hit the streets to find out what people like for Valentines Day. This article by Hollis Thomases claims that in doing so – we get it!

Mr. Cupid also recently got highlighted by YouTube. it you haven’t seen em yet, get on it!

Icegrrl of sparklelikethestars has been runinng a Valentines campaign on Facebook which is giving away gifts and prizes from Ice.com.

The first round of winners was announced recently, set to receive this White Gold Diamond Heart Pendant.

More prizes to be announced in upcoming weeks, so sign up for Facebook and make Icegrrl your friend for your chance to win!

Get the Scoop on the Beckhams move to Hollywood and See Renee Zellweger sparkles on the red carpet. Also see Emily Blunt’s golden kisses and Ali Larter of TV’s Heroes and Scarlett Johansson both look stunning in white.

Sacha Baron Cohen wears a great watch, and Sienna Miller is daring in dangles.

See hot Jewelry for men and find great Valentines Day gifts for under $100, $200 or $500. Find out how to win free jewelry and see what earring perfectionlooks like.

All this and more on Just Ask Leslie.