Ice Blog

Colored Diamonds are hot hot hot and Ice.com is here to show you how to stay on top of style.

Don’t think Diamonds have to be just white, they can shine in blue, gold, black – you name it. Tune into the trend with Ice.com’s colored diamond promotion

For those of us who won’t be attending the ceremony this year, there’s no reason we can’t shine, glimmer and sparkle like the stars. There are a million ways to hit the town feeling like as glam as a celebrity See the new Ice.com Red Carpet Jewelry page for lots of inspiration.

Don’t go to your oscar party with out something that sparkles!

Leslie the Jewelry expert helps us find what to wear with heirloom jewelry, and shows us both Ruby, Valentine’s Days color of Love, and rose quartz, the stone of love.

She also gives advice on what a woman really wants for Valentine’s Day as well as some fantastic gifts for a Valentine’s Day anniversary.

See some Jewelry with a southwestern flair, and find a personalized gift for a Pisces.

See if it’s time to change your earring style, and see some timely Olympic themed Jewelry, as well as the significance of Gold, Silver and Bronze.

Over on the celebrity gossip and fashion blog, Sparkle Like the Stars, both Rahulio and icegrrl ask why the celebrities are always breaking up, but it’s not all break ups, there are marriages too! Icegrrl shows us proof that Paris Hilton can read and write, while Rahulio pulls two out of the vintage archives, including Lauren Hill.

Learn about Mariah Carey’s Butterfly Bling, as well as one more reason not to emulate Britney Spears. Last but not least, see Lisa Simpson’s style.

All this and more on Sparkle Like the Stars.

If you are home and surfing the ‘net this weekend, don’t miss out on Ice.com’s President’s Day Sale!

It’s a fantastic opportunity to take advantage of great deals, like on this eye catching 3 1/3 Carat Turquoise, White Topaz and Blue Topaz Sterling Silver Pendant, now marked down to the phenomenal price of just $37.50!

See more great President’s Day savings here.

Icegrrl tells us about pop-punk princess Pink’s Costa Rica wedding and blingy ring while Rahulio takes on the cancer-recovering Kylie Minogue. See Reese Witherspoon looking radiant at the New York Film Critics Awards, and see the fashion trends and Star Style at the Golden Globes, including one fabulous looking Kate Beckinsale.

See Rahulio’s picks for what ring Brad should be getting Angelina, as well as what all the boys wish they were getting – Jessica Alba. Hear about Samuel L. Jackson getting his star in bad ass style, and see Memoirs of A Geisha star Zhang Ziyi gorgeous earrings, and what prom goers can learn from her.

There’s also Kate Moss, back on track and Kelly Clarkson at the Grammys. See what Desperate Housewives should have been wearing, and what Lindsay Lohan flips for.

All this and more on the celebrity gossip and fashion blog, Sparkle Like the Stars.

Leslie the jewelry expert names diamond studs as the perfect gift for any occasion, and finds the perfect gift for a leaving secretary.

Leslie also highlights Zodiac Jewelry for and Aquarius, and helps us to find the perfect Valentines Day gift. You can also learn about stylish chunky Bangle Bracelets and find the perfect one, as well as hear some ideas as to what to get a man for Valentines Day. Finally, see glorious purple Amethyst highlighted, as the birthstone for February.

All this and more on Just Ask Leslie

Here’s a handy heads up for our customers:

Free FedEx shipping on all orders will be available on February 7, 8 and 9. Starting on February 10, free shipping will be available only for purchases over $150.

So if you needed an excuse to shop this Monday, Tuesday or Wednesday, here it is! Don’t forget about valentines day, which is right around the corner. Don’t miss out on great deals like the 7/8 Carat Garnet and Diamond 14K White Gold Pendant w/Chain seen above. It’s only $95, which still qualifies for free shipping before Friday!

Buy now and save.

Read a fantastic article about the success of ice.coms three innovative blogs in InternretRetailer.

Sometimes it just pays to be nice. When Ice.com developed a new series of weblogs last year, it was only trying to provide an informational service to build relationships with its customers. “We wanted to do something to increase service, and each blog talks to a different kind of customer,” says Pinny Gniwisch, executive vice president of marketing.

But in a surprising development, the blogs are creating a 15-30% boost in natural search traffic to Ice.com itself. “It’s been a blessing in disguise,” Gniwisch says. “The original intention was not to be ranked higher in natural search, that wasn’t part of the plan, but it happened.”

The blogs—SparkleLiketheStars.com, JustAskLeslie.com and Blog.Ice.com—provide information, respectively, on jewelry fashion trends among celebrities, jewelry care and press coverage of Ice.com. As people search on “Angelina Jolie” or “Reese Witherspoon,” for example, they’re likely to see links to SparkleLiketheStars.com, where they can see images and text about the jewelry that Jolie and Witherspoon wear.

Visitors to the blog can also click on links like “diamonds,” “pearls,” and “necklaces”—all key search words on Ice.com—for more information about what celebrities are wearing. As more traffic goes to those links, it raises the level of Ice.com in search indexes, placing the site higher in natural searches for jewelry items.

“We put keywords like ‘pearl necklace’ and ‘diamond earrings’ in the blog because those are keywords we want Ice.com to be associated with,” Gniwisch says. “It’s become an excellent thing for us.”

Although Ice.com hasn’t figured actual sales increases stemming from the blogs, use of the blogs has coincided with a 78% increase in holiday ’05 sales over 2004 and with an increase of word-of-mouth advertising, to which Gniwisch attributes a 30% year-to-year increase in holiday 2005 sales not tied to any particular marketing campaigns.

Ice.com has hired a full-time creative person to work on the blogs and develop new ones. The retailer already operates a fourth blog related to coupons and plans to introduce ones on jewelry-related topics like weddings and etiquette. “We’re going to be doing a lot more in this field,” Gniwisch says.