Ice Launch Party

Our Ice Cake!

Yesterday we unveiled the new look of Ice! Have you seen it yet? We were all in the festive mood in the Ice office yesterday. Employees dressed in our new brand colors; black, green and white. Of course all the ladies (and men) we’re sporting their favorite jewelry from Ice.

It was an exciting day to finally see the look of Ice transform from the original look that was created over 10 years ago to a brand new sleek and modern design. We are thrilled with how this makeover turned out! Isn’t it gorgeous?

As part of the celebration we took a break from our regular work schedule and gave a celebratory toast of bubbly with the entire company. The most delicious part of the day was when we got to dig into the chocolate cake and cupcakes. Yesterday also happened to be National Cupcake Day so we had to have some to celebrate – Made by yours truly ;)

Cupcakes!!

What we all loved the most about yesterday was hearing from our customers. Since we’ve launched the new site we’ve been flooded with Facebook comments, Tweets, blog posts from some of our favorite bloggers. It’s an incredible feeling to see all the support from the community. Thank you all so much for your kind words. Keep the comments coming! We want to hear more about what you think of the new Ice.

There’s also a few hours left to enter our Ice VIP Launch Party contest – RSVP to our Facebook event to enter to $500 at Ice!

To learn more about what’s new at Ice don’t forget to check out our post 5 Thinks You Didn’t Know About the New Ice or better yet visit the new Ice to see for yourself.

Happy Shopping!

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